Why Should You Develop Your Fitness App?

It is no news that most people are crazy about fitness in today’s world. Everyone is concerned about their health and fitness mainly because of widespread consciousness that is raised about fitness. People are ready to do anything to stay healthy and fit, they are sparing no expenses. A helpful addition to the fitness world is fitness apps that when installed help the users further their fitness quotient.

Fitness apps can be of various types, they can either be simple and measure just things like a number of kilometers you’ve run to more complex functions such as, calories consumed in one day, etc. These apps keep a track of food eaten, suggest diet charts and even exercise routines. Everyone is busy nowadays and these apps help to make staying fit easier. So, if you are a developer this is an ideal time to develop fitness app. Here’s why:

Operating systems supporting fitness apps:

You can think about designing a fitness app for iPhone or fitness apps for android simply because the platforms are themselves building their software to integrate fitness apps better. The phones are coming with motion sensors, heartbeat calculators, etc. which are ideal for fitness apps. IOS already has its own fitness app, but the platform is also conducive for other fitness apps because of the features inbuilt in the phones.

If you are developing an app right now, you can be sure that the phones will support the functions you include in your app. Even smart watches are being developed with an eye towards fitness apps. The watches have functions that can easily record pulse, motion, distance traveled, etc. The smartphone market is gearing itself up for the fitness apps that are so in demand right now.

Good place to start:

If you know how to develop a fitness app, you should go ahead and do it. This fitness app can be your claim to fame. Fitness apps are greatly in demand and if your app hits the right chord, you can be established as a designer. Think of the famous app developers, they all became famous after one hit app. Because of the rage over fitness apps, if you can develop something that is attractive and unique, you can easily win the market once you launch it. As you make money through this app, you can invest that money in developing apps of other categories which you prefer doing. The health app can be your stepping stone to success because people are more likely to download a promising health app than a promising game app.

Good revenue opportunity:

There is good money in the health industry right now because of people going to any extent to achieve their fitness goals. We all know that revenue for developers come from advertisements mostly. When you’ve launched your app you can contact companies for advertising. Most fitness apps India have advertisements about health related products like some new variety of oats or a gym membership and the like. You can put those in your app and make good money.

As a developer, you should definitely look into the health category and try to develop a unique and useful app.

Best App Features to Launch Online Cab Booking Platform

The online cab demand is really high in India right now. People prefer to travel by cabs that can be booked beforehand than catching a running taxi service. Apps like Ola and Uber are making high profits from this business.
Online cab booking system has really hit the right note with the smartphone users worldwide. This is a congenial time for developers to launch online cab booking apps due to the high demand. However before developing such an app the developer needs to make sure that they are able to incorporate the best travel app features into the app that they are going to launch. In the following article, I will state some of the best features of an app that are meant for online cab booking.

Effortless sign up:

You don’t want to hassle your users with an elaborate sign up process. Best would be if you don’t ask them for any payment details at the time of sign up. Most people are likely to pay with cash rather than card or through online money transfer platforms. Keep the sign up process simple to help your users face minimum difficulties in the initial process. It has been observed that if users have to go through an elaborate sign-up, they tend to abandon the app altogether at that stage. Ask basic details like name, mobile number, email, username, and password.

User-friendly UI with Location Tracking:

The features of online booking system that appeals to the users most are one where the booking process is conducive to the user. When booking cabs in a hurry, users are likely to want for something that gets the booking done with a few taps. The basics should be like a search bar for pick up and drop location, selection of a type of ride they want, GPS detecting current location, a map where users can see their location and the location of their taxi.

Your app should also have the feature where users can save their locations, say office location, home location, frequented restaurant location, etc. It saves their time as they don’t have to select locations all the time. Your app design should be directed towards minimalism and time saving.

Fare Accuracy:

Your app must show the estimated fare to the user. All apps worth their salt have this feature where the user can, before they avail the ride, see how much it’s going to cost them. Taxis have different rate charts and there are also surge rates. The users always want to see the rate before they avail the service of the cab. Once the user sets the location for pick up and drop, there should be an option where they can see the approximate amount that journey is going to cost them. If your app doesn’t have this function, users will not be interested in the cab service and in turn the cab service will not want your app.

Advanced Booking:

For users who need to book the ride for a later stage, a pop-up box can be appeared, where they can choose the date alongside the wanted time. This is advantageous in cases of surge hour when users find it’s hard to discover a cab.

These are some of the basic features of online booking app that it must have. Your app should be user friendly and user oriented. That is the only way you can ensure its success.

The Instagram vs Snapchat Buzz

You must’ve heard about the Snapchat and Instagram tiff because Instagram started copying Snapchat to increase its user numbers. If you’ve or are using both these apps, you must’ve noticed how the app has been making upgrades to compete with each other. While there’s Facebook, the fight is mainly between the Instagram app and Snapchat app. Both are copying the other to attract the others users. Recently Instagram completely took the essence of Snapchat by allowing the users to post snaps that will last 24 hours, something that Snapchat is all about. Let’s us now decode the Snapchat vs Instagram BuzzFeed to you in this article.

The update:

Let’s look at what caused this social media fight. If you’re a user or have seen the interface of Snapchat, you know about the 24-hour story concept that was so far unique to Snapchat. And everyone knows about Instagram too, where you can post a picture clicked any time and it stays on your profile. Snapchat, a few months ago, made a small update where one can post earlier pictures to their 24-hour story. This was to gain one over Instagram. Instagram went a step further and duplicated the whole concept of Snapchat. It introduced a feature where you can post stories that lasted 24 hours. This was the cause of all the frenzy.

Ease of use:

Let us compare the two apps in terms of ease of use. Firstly, Instagram has been there for a long time. However, Snapchat has become really popular with normal people, businesses, and celebrities. Mainly because it’s easy to just snap, use a filter and post. Instagram is a little more complicated than Snapchat. You use hashtags for maximum reach, etc.


One can’t deny that Instagram has way more reach than Snapchat. You can also curate what you put on your Instagram and people can later check your posts which they can’t in Snapchat. Once 24 hours is over your snap is gone. You can get featured on pages for your content, which can’t be done on Snapchat. Snapchat at this point has lesser users than Instagram so automatically, Instagram wins this round. People announce events; advertise using Instagram and many more people see it. On Snapchat you need to ensure that people follow you as your ID won’t show just like that on Snapchat. Unlike Instagram where your profile comes up to people who have you on their Facebook list, or have common friends with you.


What matters to millennials these days is good selfies. Instagram offers loads of filters and its camera app is good for taking selfies. You can fine tune your picture with the tools available on Instagram. Make it look really nice and bright. However, most people are using Snapchat these days to take selfies. Instagram can’t beat Snapchats selfie camera, enhanced by front flash and great filters. Snapchat wins this round hands down with the range of funny, sexy and quirky filters that it offers to its users with which you can make your selfies really cool and fun.

In the end, it really comes down what every person prefers, as both these apps are taking social media by storm.

Reasons Why Customers Are Leaving Your App

Downloading and the uninstalling app is so easy these days that mobile users keep doing it all the time. Given the great variety of similar mobile apps available in the market, users don’t think before leaving one and trying another. All apps try to be at the top of newer updates almost every week. If any app falls short of the expectations of the users and can’t compete with the other apps, they simply get uninstalled.

So launching an application and getting a huge number of the download doesn’t ensure that your app will keep collecting revenues. Your app can go out of use very soon unless you always keep bringing new features to satisfy the users. There are many reasons for leaving an app. In the following article, we show you reasons for leaving application by users.

Boring Content:

Most of the apps are avid ones by users because their content has become boring for the users. Unless your app is something people use a lot, for example, Facebook or Instagram, users can get bored with the same features of an app after a week to about a month. For you to retain your users and attract new you have to keep bringing changes and novel features to your app. Even giants like Facebook and Instagram keep introducing new things to keep users interested in their app. You can have new activities on your app like any contest, new features, sales, etc. to make people use it. Your users will open your app every day if they know that the app will have fresh prospects each day.

Confusing Interface:

A lot of users install an app because they’ve been attracted by the description or have been recommended by someone. But as soon as they install and open the app, the confusing interface totally turns them down. If a person is stuck at figuring how the app works, they will never get around to enjoying its features.

Some apps have really lengthy process like logging in, setting this and that, add to that low network connectivity and you can be sure about losing 70% of your users. This problem should be solved in the testing process, where you have to ask people about how they feel about the starting process, etc. so that you can modify it to make the interface easier and more enjoyable for your users.

No Feedback Option:

Most apps these days have incorporated the feedback option into their interface to ensure that they get direct information about the pros and cons of the app. Instead of relying on statistical data, its best of you can get a rating or some comments from the real time users. Most good apps ask their customers for rating on a weekly or monthly basis to ensure that their app is still being liked by users. Whenever they start getting complaints, they make improvements.

Feedback ensures that you get to know what your users want more from the app, which you can introduce in updates later. If you let your users have an opinion and modify the app according to them, the reasons for leave application reduce and you retain your users.

Enhance Mobile Customer Experience with Geolocation

Mobile marketing has become one of the primary things in the app world. Every app tries to give its user the best mobile app customer service so that it can get more downloads and not lose on its users. More downloads mean more revenue and more advertising. A lot of technological advances have happened since the time app had just started to be downloaded and used.

Nowadays each app provides its users with a plethora of services. All of this is to enhance their mobile marketing. One principle invocation that is greatly contributing to increasing in mobile marketing is geolocation. Mobile agencies these days utilize geolocation to deliver better app experiences to its users.

All mobiles these days come with inbuilt GPS that provide data about the users’ location to the apps. When you install geolocation apps, the users are asked if they will allow GPS data to be sent to the app, through which they can pinpoint the location of the user. Some apps require this data because they can help you better by getting this data. Apps like the web browser or weather apps are location oriented features and they can function better when provided with data.

How does it enhance user experience?

Access to friends and contacts

One benefit that geolocation API provides is that it can, after knowing your location show friends and contacts a single nearby. Say you’ve installed an app and you need to connect with nearby friends or contacts, the geolocation function of the app will get through your GPS the data and then accordingly search for people who are nearby. It is also useful in apps that are used to find new friends in the area, etc.

Better suggestions

Some apps thrive on geolocation. Take an app like Zomato for instance. This food related app takes your current location from you suggests a nearby restaurant, or whatever you want. You can simply search for a dish like say you want dumplings; you will get from Zomato, the various restaurants on the road that you see in. That way you get to know about new places. Same for weather and browser apps, once through geolocation they know your location, they can optimize their functions accordingly. The weather app will display the time, weather, sunset or sunrise at your location once it gets it from GPS.

The features of these apps are extremely necessary. Even when uploading pictures, apps like Instagram instantly access your location and put it with your picture.

Better marketing

Apps can provide you with better advertisements about things near you. While it benefits the app developer itself in order to satisfy the customers, the customers are also in turn benefited by this. If you see the ad for an offer, which is near to you, a user is likely to show more interest in it rather than the one where the ad is about something in another city. User experience is really enhanced due to the geolocation feature in many apps.

The geolocation apps benefit both the apps and the users. The apps get to satisfy users and have better mobile marketing while users get information optimized as per their location.

Most Popular Mobile App Analytics Tools

Every app that has ever been released by developers generates certain statistics over a period of time. App analytics is basically that data generated by apps after it has been released in the app market platform. App analytics is essential for developers to further modify and check the popularity or unpopularity of their respective apps. Unless developers get this data about the various nuances of the app as generated after its release, they can’t work on the app to improve it.

Data analytics are automatically generated. Any developer can check the data analytics through several mobile app analytics tools are available in the play store. App analytics are similar to blog analytics, you can see things like total downloads, downloads per day, views per day, user ratings, etc. The data that a user gets when trying to install an app is a general data. Developers need a whole lot more and detailed data about their app. The data is collected one week after the release of the app.

Some of the analytics tools for mobile apps that help the developers to check their data are the following:


Countly is one of the top mobile apps analytics tools and is used by most people to obtain analytics data. The advantage of this app is that it constantly keeps updating itself, providing latest data to developers. You can look at how the users are responding to your app, their activities on the app, etc. This can help you to make your app more user-friendly and develop the things that users are finding difficulty with. It is available in Apple, Android and BlackBerry store.

Flurry Analytics

This has often been called the best mobile app analytics tools because of the multifaceted functions it provides. Through this app, the developers get a more detailed data about their app. This app measures things like audience reach, conversion, revenue to name a few. The app is free of cost and takes very less time for full integration.

The app is constantly updated to help you get the most appropriate and detailed data about your apps performance and user experience. The extra feature it has is that you can check the advertisement in the app and how much revenue they are generating, etc. which helps you modify the app accordingly.


The best thing about this app is that it lets you customize what you would like to see in the app. Different developers require or want different types of data analytics and in this app, they can select what they want and what they don’t. The software can be modified or customized according to your needs.

This app is currently available only in Apple and android but is soon coming for the other platforms as well. This app has some big names as their customers like Marvel, Soundcloud, Microsoft, FOX, eBay, etc. There’s a free 30-day trial after which you have to pay according to the services you avail from this app.

Hope you benefit from this mobile app analytics tools comparison and are able to choose the one that serves your needs.

How To Make Money From Apps In 2017?

Developers had they not been sure that they can make money from phone apps wouldn’t have spent so much money on the app. Even the updates cost them money every time. So if you’re a new developer thinking about how to give your app for free and also make money from building apps here I will talk about some app monetization methods.

You must start thinking of ways to make money when you’re developing the app; you need to design things in the app through which you can earn some money. Let us take a look at how the free apps make money.

In-app purchases

All of you must be aware of in-app purchases, they are very common in most apps these days, especially gaming apps. In-app purchases are a great source of money. While designing the app, if your app permits you should have in-app purchases, especially if you’re making a gaming app. Through in-app purchase, the users can unlock features in the app, buy things inside the app, remove ads or purchase some digital currency. All these generate revenue for the app.


This is a great way to make money from apps in India. We love to make use of the complete app, but in subscriptions, the entire app is not available unless you pay. For example, music apps might have a subscription. If you pay the subscription you’ve access to all their video and audio content. If not, you get access to say 5/10 songs only. A lot of revenue is generated through this method. But you must make sure that your app is regularly updated and improved for users to avail the subscriptions. The app stores handle the subscriptions and then give you your share.


If you want to make money from apps, you must be familiar with the concept of Freemium. In this, the apps are given to the user for free at the first instance. Then, when the user signs up for the app, the user is told that this is a trial version and the full app is available for so and so amount. This is a great source of making revenue. Many app giants are using this method. Look at iTunes from Apple, they are giving their users a 3-month trial period, after which they will have to pay a certain amount per month. The apps reel in the users with the free download and then woo them with the trial version thus making them purchase the premium version. Your app should, however, be good enough for people to spend that money on premium.


To make money from apps, you must have advertisements in your app. This is the most popular and lucrative way of making money in apps. The biggest app giants like Facebook and Instagram also use it to make revenue.

All these methods have been proven to successfully bring in revenue for app developers.

How To Engage And Retain Your Current And Future Users

Lots of people develop apps but why do you think they fail? The primary reason is that they are not able to retain their users. New apps don’t always have an engaging user experience which brings them down. If your user interface is not friendly, your app will be uninstalled. And no, the number of downloads don’t matter. There are certain principles that you must take into consideration while developing your app, you must know ways to retain users. You will not be successful unless you retain your present users and thus attract future users. In this article, I am going to tell you all about how to engage app users.

Understand users

To make sure that your users engage with your app, you must first understand them. For that, you must get all the data after you first launch the app. That way you can read the behavior of the users and make modifications likewise. Making your app attractive doesn’t guarantee more users; your app has to make the user feel like it’s made for them. You must make a good first impression on your user. All your energy should be directed towards that end. When your user installs the app for the first time, it must woo them. Ask customers for feedback and try to update your app likewise. Design your app in a way that it caters perfectly to the target audience. Your app must do its primary job extremely well.

A great design

How to engage service users is easy. All you have to do is make a user-friendly interface. Users should face no difficulties in finding their way around the app and executing tasks in the app. Keep windows to 4-5 only, don’t try to cram in a lot of functions. Keep in mind that internet connections might be slow and it can make your app non-functional if it has too many windows. Keep your app simple and useful, try to make it beautiful in terms of soothing colors, attractive logo, smooth sliders, nice font type, etc. Always work on the user feedback else they will start looking for other apps that can fulfill their needs.


Updates are a major part of app experience these days. Users love it when new things are introduced in an app without harming its primary tasks. Recently I read an article on how to engage users on the website and it had this same point of making updates. People love changes, so try to make small changes every time to better user experience.

Push for popularity

After you have worked on all the feedback given by users and you feel good about your app, it is time to make it go viral. There are several ways by which you can make your app go viral. It should have an option of inviting friends to download it; the app should have a watermark when something of it is shared on social media. You can also give incentives like rewards and credits to users for them to engage more with the app.

These can help increase the popularity and users of your apps.

15 User Experience Design Tips For Mobile Apps

Nowadays making mobile apps can make you a millionaire overnight. However, the cost of developing a mobile app design is not cheap. Things are easy if you are working in one of the development companies in India but being a fresher in this field is tough.

All mobile design app 2016 should definitely have an excellent user experience. Here are some of the user experience designs you must employ while developing your app.

Reduce functions

While wireframing the app design, try to have a maximum of 4 to 5 functions. If your app has too many functions users will get frustrated. Consider any popular app like Instagram. The things you can do are really limited making it user-friendly.


Recently a study presented in developers India, demonstrated that users love apps that have micro instructions, say doing tasks with a single swipe, saving locations for future reference, etc. They have a great impact on user experience.


This process refers to showing users the various steps involved in an operation. Say, in a shopping app, the app keeps showing the user that the ordered has been registered, then shipped and finally delivered.


In any app, the user uses, on a daily basis only 20% of the functions. Identify while developing what that 20% will be. Try to work on those and make them smooth and seamless.


People love to have little tasks to do on apps. They love to add items to lists, have reminders, etc. design your app likewise.

Be familiar

Now that people have used so many apps already they like to have similar kinds of interface for most of them. While developing an app, make sure that your app interface is not radically different.

Reduce screens

Don’t clog up your app with too many screens, try to incorporate sliders instead. Poor internet connections can render apps with many screens tiring.

Over information

Don’t ask for too many details from your user while they are signing up. Ask the data that is absolutely necessary. You can incorporate the rest is an update once it hits.

Right platform

Various platforms are available for you to develop your apps for. Think about your target audience, consider statistics and then choose your platform.

Positive reinforcement

Not all apps can retain the users’ attention for a long time. However, apps like Instagram and Snapchat are the ones that users engage on a daily basis. Have something in your app that will make users happy, like points or likes.


Sending an email or buying grocery is some familiar funnels. Your app must be optimized for them.

Not too many

Avoid having too many things in your app; it will irritate your user. Keep a clear purpose for the app.


Collect data right after the release. These will help improve your app and make it more user-friendly.


Try to design the app in a manner that functions can be completed within 60 seconds. Mobile users are time conscious.


Keep collecting data and making big fixes and new changes with the updates. Nothing is perfect the first time.

These will ensure a fluid user experience.

How To Build An App?

Many businesses these days prefer to have an app through which they can interact and conduct business. Given the popularity of mobile apps, people prefer to use them to connect and carry out most work. When a company has considered the various costs in having a business app and finally decided to have their own app, they are often confused as to what to ask for. Every Smartphone user will know that different apps have different interfaces and functions. So you have to decide what kind of app you want, what are the functions you want in it, how should be the interface. If you’ve decided to build an application, it should be the best. Otherwise, no one will be interested in using it. We are going to briefly talk about the app development process to give you an idea of what you’re dealing with here.


Before you go to any app developer, there are certain things you must know. You have to be clear about the audience you are targeting. It can be the young, the old, females, males, etc. This is very important as the app interface is made keeping in consideration your target audience. You should also make a list of the things that your user will be able to do in the app. Like comment, share, upload a picture, purchase and inquire to name a few. You should be clear about app development costs, maintenance costs and update costs before you approach any development companies in India. Don’t go for an app if you think your budget can’t take that expense. You should also be ready to give ample time to this as the process requires you to be involved at almost every step, especially when it comes to charting the primary sketch for your app.

The process

Find and sign

Find yourself a developer and talk to them about your app. Check if you’re okay with working with them. Pay attention to the developer’s portfolio before you sign them up.


Once you’ve given them the contract, the next step is to have a visual look at how your app might look like. You tell the developer what you need and they give you a sample accordingly.


This is a long drawn process. The developer will create files that will be a mock for how the app will look like after it’s developed. Colors, fonts, pictures, and other details are decided at this stage. You must be present throughout and inspect the designing to make sure it is what you want.


In this stage, the app is being made and you should ensure that there are no mistakes in communication.

Beta testing

A completed version of the app is tested to ensure that it has no major bugs and works smoothly. Say you’ve built an app for android or you’ve built an app for iPhone; the beta testing ensures that it works on the respective platforms.


Your app is in the store and its official. Make sure that you get feedback on the app a few weeks after release.

So now you know the process and hope it helps you with your business app.