Barcoo’s
Industries
Retail and Ecommerce
Platforms
Android, iOS
Barcoo is a barcode scanning app that has the ability to scan barcodes, QR codes and EAN codes. It has a very simple functionality that provides you detailed information about the products you scan. Our client Offerista wanted the Barcoo app and a whole suite of different localized apps for other European regions. The sister apps that we developed with Barcoo are Marktjagd (Germany), Prospecto HU (Hungary), Broshura BG (Bulgaria), Ofertolino RO (Romania), Wogibtswas (Austria), Wunderkauf (Germany), and Ofertolino PL (Poland).
Our client had a vision to launch Barcoo as an advanced barcode scanning app that can provide users with product information and price comparisons. While expanding to different European regions, the client faced several significant challenges.
To address the challenges, we conducted an in-depth analysis of user behavior, industry trends, and competitive apps. The goal was to identify key areas of improvement that would drive user engagement and retention. Based on the findings, we proposed several features and enhancements to make the gameplay more interactive and rewarding.
Created country-specific applications while leveraging the existing code base to ensure consistency and efficiency. Developed enhanced features for the applications for the Germany (Marktjagd, Wunderkauf) and Austria (Wogibtswas) market. Additionally, we developed applications for Hungary (Prospecto HU), Bulgaria (Broshura BG), Romania (Ofertolino RO) and Poland (Ofertolino PL) markets. Customized key features for each country, ensuring relevance and user engagement. Specifically for the Barco app, we fixed the issue for the QR code and Bar code scanning which enabled a great user experience as users were able to now scan QR and Barcode without any glitches Developed features that could match the unique preferences and needs of each target market. Redesigned homepages to match regional aesthetics and preferences. Added bookmarking features for brochures and stores, centralizing updates. Developed product stacks allowing users to like/dislike products by swiping and adding them to wishlists. Implemented preference data collection for personalized user experiences. Improved offer listings with enhanced labels and validity indicators. Pre-rendered content for user flow screens to ensure smooth navigation. Enabled showcase store ads within brochures to increase engagement. Enable seamless integration of Offerista's brochures and offers across different platforms. Created SDKs for Offerista to display offers and brochures on various platforms. Enabled platforms to integrate SDK’s to render UI and content details directly from Offerista. Developed a system to manage a variety of Google ads, including video ads, without any interruptions. Managed platform credentials securely using CI/CD tools like Bitrise. Made the code base scalable for future accessibility implementations. Utilized GitLab and CI/CD pipelines to automate build deployments on TestFlight. Managed third-party dependencies efficiently. 
As our team successfully implemented the app, it is now performing as expected in achieving its objectives:
Our team crafted the visual design to reflect the cultural and aesthetic preferences of each target market.
We ensured smooth and seamless navigation through pre-rendered content and well-organized user flow screens.
Our team aimed to enhance user engagement so we introduced features such as product stacks, bookmarking, and personalized recommendations.
We made sure to maintain a consistent brand identity across all localized applications while allowing for regional variations.
The localized apps were launched successfully in Bulgaria, Romania and Hungary, each customized to the specific market needs.
Customized features significantly improved user engagement, resulting in increased user retention and activity.
The integration of a variety of Google ads, including video ads, led to a noticeable increase in ad revenue.
Enhanced security measures ensured the protection of user data and maintained platform integrity.
The scalable code base facilitated easier implementation of future features and accessibility requirements.
Android Studio
Xcode
HockeyApp
Java
Objective-C
Firebase AppsFlyer
AdMob
Barcode scanner SDK
Location service
Android Studio
Xcode
HockeyApp
Java
Objective-C
Firebase AppsFlyer
AdMob
Barcode scanner SDK
Location service
What Makes Us The Buzz of Tech Town
Right from the start, I felt safe working with VT Netzwelt.
VT Netzwelt delivered a site redesign that launched the platform to the top three search results for competitive keywords. Through consistent SEO efforts, they’ve kept it highly ranked and boosting revenue for almost six years. Highly versatile, the team can deftly change course to pursue new goals.
Anonymous
CEO, CollegeScholarships.com
They delivered a more robust product than we expected within the time and budget we had laid out.
The team exceeded expectations by enhancing the solution beyond the requested features. Their regular communication style kept stakeholders informed throughout the project. VT Netzwelt remained within time and cost estimates while maintaining well-organized task management methods.
Anonymous
Co-Founder, Financial Technology Company
They delivered a more robust product than we expected within the time and budget we had laid out.
The team exceeded expectations by enhancing the solution beyond the requested features. Their regular communication style kept stakeholders informed throughout the project. VT Netzwelt remained within time and cost estimates while maintaining well-organized task management methods.
Anonymous
Co-Founder, Financial Technology Company
Retail and Ecommerce
Retail and Ecommerce
Retail and Ecommerce
Retail and Ecommerce
Contact Us
Have Questions? Let's Talk!
Fill out this form to drop us an email, and we will reach out to shape something extraordinary.