YouGov
Industries
Market Research
Platforms
Android, iOS
GfK MyScan is a business-use app exclusively available to selected analysts at GfK. Analysts use the app to record shopping activities at stores like Aldi and Lidl by scanning purchases, entering untagged items, and uploading receipts. This data is collected to support report generation, with analysts earning reward points upon reaching set targets, such as uploading receipts.
The project’s main challenges involved developing a seamless data entry experience that ensured accuracy and maintained strong engagement from analysts.
The proposed solution was meticulously developed from scratch to address GfK’s specific needs by integrating advanced technologies and user-centric features. The solution’s core components include OCR-enabled receipt scanning for automated data extraction, allowing analysts to quickly capture and review essential shopping data, significantly reducing manual data entry time. Additionally, a manual data input option via structured questionnaires ensures data collection flexibility when receipt scanning isn’t feasible. The solution also enhances user engagement through features like survey management, reminders for timely submissions, and easy access to account information, FAQs, and support resources, ensuring a seamless and efficient user experience.
AI-powered OCR extracted product names, quantities, prices, totals, and store names from shopping receipts, providing SKU-level insights from a catalog of over 15 million products. Users could upload multiple images per receipt to capture all details, especially for long receipts. Provided data review and editing to ensure accuracy before submission. Reduced data entry time, allowing analysts to focus on analysis over administrative tasks. Developed a questionnaire feature for manual data entry when receipt scanning is not feasible. Allowed analysts to input details like store name, product descriptions, quantities, prices, variants, and total amounts. Integrated QR code and barcode scanning to add products quickly during manual entries. Provided flexibility in data collection, allowing panelists to select the most convenient data entry method. Enabled panelists to pause and resume surveys, accommodating schedules and interruptions. Implemented a rewards module to grant rewards upon successful survey submissions. Integrated a reminder system to prompt timely data submission, improving data collection consistency and reliability. Provided in-app account management, allowing panelists to update and access personal information easily. Offered access to FAQs and instructional videos to guide panelists in effectively using the application. Included comprehensive contact details for support, ensuring prompt assistance for any user issues or questions. 
Our solutions delivered impactful results, elevating data accuracy, driving analyst engagement, and enabling GfK to harness deeper insights than ever before.
Our team developed a clean, intuitive interface with responsive performance across various devices and screen sizes, ensuring seamless navigation and a consistent user experience.
We incorporated user feedback mechanisms and provided easy access to support resources, enhancing user satisfaction and engagement.
Our experts implemented visual cues and real-time feedback during data entry and review, helping users quickly identify and correct discrepancies.
We maintained design consistency and adhered to GfK’s branding guidelines to reinforce brand identity and trust.
By introducing OCR technology for receipt scanning, we significantly reduced the time and effort required for analysts to submit shopping data.
Automated data extraction and validation minimized human errors, ensuring more reliable and high-quality data for analysis.
Our user-friendly design and added flexibility in data submission methods improved user experience and satisfaction, encouraging consistent participation.
We automated reward tracking and allocation, ensuring timely recognition of analysts' efforts, which boosted motivation and engagement.
Our solution provides a robust foundation that can be scaled and adapted to accommodate future advancements.
With efficient, accurate data collection, GfK can generate more insightful market research reports, reinforcing its leadership in the industry.
MVVM Architecture
MVP
Java
Kotlin
Objective C
Swift UI
React Native
Scandit
Microblink Receipt SDK
Retrofit library
Hilt
Git
GitLab
MVVM Architecture
MVP
Java
Kotlin
Objective C
Swift UI
React Native
Scandit
Microblink Receipt SDK
Retrofit library
Hilt
Git
GitLab
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They didn’t just build what we asked for—they offered suggestions that improved the final product
VT Netzwelt delivered a stable and well-designed app that worked seamlessly across stores. The team implemented every feature with great attention to detail and was flexible, responsive, and proactive. Their clear communication and commitment to understanding the client's needs stood out.
Anonymous
Founder & CEO, Home Decor Retailer
They have very well-structured teams and processes.
VT Netzwelt has successfully launched a new website for the client, much to their delight. The team is highly organized and receptive to feedback, and internal stakeholders are particularly impressed with the service provider's vast technical knowledge.
Aga Strzelecka
Ecommerce Project Manager, EZ Living Furniture
They always delivered projects on time and responded to our needs.
VT Netzwelt launched the client's B2B web platform, immediately impacting revenue. The team provided timely deliverables and was responsive to the client's needs. VT Netzwelt's business and technical acumen were the project's hallmarks. The client was satisfied with VT Netzwelt's performance.
Richard BenBassett
VP DTC & B2B, Petmate
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