Job Title

Senior Digital Marketing Executive

Experience: 3 to 5 yrs. | Opening(s): 1 | Location: Mohali | Department: Business

Education

Any graduate

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Heap Analytics, etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Direct lead generation
  • Managing team of content writers and SEO executive

Requirements

  • Proven experience as Digital Marketing Executive in the B2B industry
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Hotjar, Heap Analytics, etc.)
  • Skills and experience in creative B2B content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Basic knowledge of WordPress

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