Achieve more downloads, deeper engagement, and stronger retention through a structured app growth system.
The unique app is a mobile meal-planning app for Android and iOS. The app is valuable as it allows its users to effectively plan their meals in addition to improving their overall life by making it more organised.
There were issues with discoverability, engagement and growth with the app despite is value. For the app to scale effectively, it needed a marketing plan which would focus on scaling up in discoverability, downloads and user retention.
We analysed the app’s performance across both app stores to discover its discoverability, acquisition and engagement. Based on this data, we created an optimisation app/user discovery, user experience and user engagement, to create a scalable growth plan.
We improved the presentation in the app store by refining the metadata, keywords and images to become more visible and maximise conversions. Parallel to this, we also embarked on specific marketing activities on Google Ads, Apple Search Ads, and social media, so as to attract qualified users. We also increased the user engagement in in-app messages and push notifications in accordance with their behaviour. This also ultimately established a means to deal with ratings and reviews to increase trustworthiness and form relationships.
To enhance the presence and discoverability of the app throughout app stores, we made some improvements to the app titles, description, keywords and images.
We also targeted the search and social marketing of particular users who were more likely to be interested in using the app.
We refined targeting, creatives, and store alignment to convert higher-quality users at a lower cost. The result was more efficient acquisition without compromising user quality or scale.
VT Netzwelt worked to provide quality user feedback and responded to feedback, which increased trust and influenced the decision to install the app.
We expanded high-intent keyword coverage and improved ranking positions across core and long-tail search terms. This led to stronger discoverability and a consistent rise in organic impressions.
What Makes Us The Buzz of Tech Town?
"I rest easy knowing that I have VT Netzwelt backing me up."
In addition to strengthening the overall quality of the mobile apps, VT Netzwelt has grown to assume the responsibility of maintaining and updating the products. With a wealth of valuable development experience, they have proven to be a reliable vendor that strives to provide standout service.
Anonymous
Owner, Meal Planning Service
I most appreciated their understanding of our business and the mobile app development industry.
VT Netzwelt app drew business from the legacy web platform and new user rates increased significantly. With an adaptable approach to customer service, prompt communication skills, and a thorough knowledge of the project and the industry, the team accurately completed the project on their first try.
Pankaj Guglani
CEO, RedQuanta
Their technical response and depth of thinking have completely amazed us multiple times.
VT Netzwelt delivered high-caliber, scalable products that are highly rated in both the App Store and Google Play. The team expanded in-house capabilities to increase the pace of development and shorten time-to-market. Innovative and knowledgeable, they solve complex challenges with ease.
Benjamin Thym
CEO, Offerista Group GmbH
They were highly accommodating, transparent, and attentive to detail.
The app performed well and has been downloaded more than 15,000 times. VT Netzwelt offered helpful feedback, responded quickly to inquiries, and delivered assignments on time. Their technical knowledge and structured methodology were both outstanding.
Anonymous
Founder, MindSurf
have worked with Netzwelt team for the past two years on three large-scale apps
they consistently delivered fantastic results. They are extremely responsive to all inquiries and work tirelessly to deliver a fantastic project. Because of their efforts, my app is ranked in the top 10 on 7 different search terms on iTunes. As always, thanks!
Matthew Ohm
CEO
Testimonials
Our clients share what it’s like to grow and build with VT.
Our clients share what it’s like to grow and build with VT.
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