Helping Kiteworks to unify their Salesforce and HubSpot, automate workflows, and create a scalable marketing infrastructure for growth across the globe.
Kiteworks is a cybersecurity firm that specializes in secure file sharing in the global market. As the company grew internationally, through mergers and acquisitions, its growing operational complexity was challenging its sales and marketing systems. We worked with the Kiteworks team on modernizing their processes by network integration of platforms and workflow automation. This includes digital infrastructure improvements, bringing consistency, speed and scalability to their entire global sales and marketing
Kiteworks needed someone to consolidate their fragmented systems, remove any manual processes and offer one, unified, and scalable platform that could cope with its massive growth and expansion worldwide. Our team stepped in to take the lead on the full implementation, including full solution design to execution.
We developed two-way syncing between Salesforce and HubSpot to unify data on lead lifecycle and campaign performance data. Refactoring and rebuilding legacy WordPress landing pages in HubSpot CMS that are too slow and difficult to track. To integrate Zoom Chat with landing pages, we built real-time integration with customer engagement and a custom N8N workflow integration to automate outbound campaigns. A customized LinkedIn campaign ROI tracking integration was also built to provide the marketing team with actionable and actionable attribution insights.
All solutions were architected with the ability to scale at the core, providing to deal with incrementing complexity with Kiteworks continued mergers and acquisitions.
Salesforce and HubSpot eliminated two-way data silos and gave the sales and marketing teams a single source of truth, which pertained to a 21 percent reduction in response time to leads.
Critical HubSpot processes such as lead assignment, task creation and campaign tracking were completely automated with N8N, cutting down manual data entry by 23%.
Legacy WordPress web pages have been reconstituted within HubSpot CMS systems. Now net a 20% improvement in landing page performance scores and SEO rankings per campaign.
Integration of Zoom Chat on landing pages allowed for live to occur at peak engaging moments driving a 15% lead conversion increase through live chat.
All the implementations were designed to accommodate increased request volumes owing to the ongoing mergers and acquisitions, giving Kiteworks a platform built for long term expansion.
Salesforce
HubSpot Workflows
HubSpot CMS
(HuBL)
Python
JavaScript
N8N
Microsoft Copilot
Zoom Chat
LinkedIn Campaign Tracking
(Custom Integration)
Salesforce
HubSpot Workflows
HubSpot CMS
(HuBL)
Python
JavaScript
N8N
Microsoft Copilot
Zoom Chat
LinkedIn Campaign Tracking
(Custom Integration)
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