Transforming Commercial Insurance Operations with a Scalable Salesforce Ecosystem

Streamlining lead management, partner collaboration, and quotation workflows through a centralized Salesforce multi-cloud solution.

Project Overview

Our client is one of the nation's top commercial insurance companies that want to “make insurance easier for small business owners by building a connected digital ecosystem.”

Faced with the rising need for quicker and more accurate insurance quoting, the client required a scalable and centralized infrastructure to seamlessly manage the influx of leads, automate the insurance quoting process, and enhance internal team collaboration and customer engagement with external partners.

But the current system was very manual, fragmented and lacked partner visibility. Manual lead entry was creating delays, the process of creating quotes wasn't consistent and there was also no unified platform for the partners to track leads, activities and performance.

What We Did?

The client got in touch with the requirement to modernize their insurance capabilities so as to finally give rise to a more connected world for agents, their partners and internal teams. As part of our design and implementation efforts, we have created a centralized Salesforce multi-cloud architecture that incorporates Sales Cloud, Experience Cloud, Financial Services Cloud and Salesforce Einstein.

 

Automated website lead capture via Experience Cloud forms, which resulted in fewer manual data entry errors and better lead accuracy. A partner portal was created with leads, dashboards, activities and performance insights for your dedicated partner, and enhancing transparency and collaboration. We enabled the automatic creation of free quotation, making use of Opportunity and Product information and also created enclosing role level based pricing and discount checkboxes for consistency and manual alteration decrease.

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What Made the Project Successful?

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Integrated Experience Cloud joins directly with Salesforce to take care of lead catching and eradicate manual processes that act as operational roadblocks.

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