Redefining ARTMO Website with Dynamic Performance and Upgraded User Experience


Industry
Ecommerce for Artworks


Markets
USA


Year
2021

Company Overview

ARTMO GmbH is a social networking platform for artists and art lovers where they can interact and showcase their artwork. Buyers can even purchase the artworks and ARTMO takes a small amount of the traction amount as their commission.

Key Challenges

ARTMO GmbH faced several significant challenges with their existing WordPress-based site, which was negatively impacting user experience and operational efficiency.

Performance Issues

The site was slow and plagued with performance bottlenecks, leading to a poor user experience.

Limited Functionality

The existing site lacked advanced features that were required for a robust social networking and e-commerce platform.

Usability Concerns

The platform was unintuitive, making it difficult for users to navigate and interact with the site effectively.

Data Migration

Ensuring the seamless transfer of a large volume of user and artwork data from the old WordPress system to a new, more efficient database.

Our Solution

To address these challenges, we conducted a thorough analysis of ARTMO’s existing platform. We started with a Performance Analysis to uncover what was slowing things down. We then looked at how users interacted with the site through a User Experience Evaluation, identifying areas where navigation could be smoother. Our Feature Gap Analysis highlighted essential tools the platform was missing, and finally, we carefully reviewed the existing data with a Data Assessment to ensure a seamless and secure migration to the new system.

Implementation Process

+Performance Enhancement and Technology Upgrade
+Enhanced Social Networking and E-commerce Platform
+Seamless Data Migration
+Integrated Ecommerce
+Payment Solutions
+Admin Management Console
+New Functionalities

Tech Stack


NextJS

ReactJS

NodeJS

MongoDB

MySQL

Magento2

Google Analytics

Amazon Translate

UI/UX Design

We redesigned the website in a way that all the art collectors as well as artists can navigate through effortlessly.

The Results

As our team worked on all the required implementations, the ARTMO platform showed some fantastic results.

Profile Pages
We designed feature-rich profiles similar to social media platforms, enhancing user engagement.
Navigation and Usability
Our team worked hard to streamline navigation and make it easier for users to explore and interact with the platform.
Responsive Design
We ensured the platform is fully responsive, providing a seamless experience across devices.
Enhanced Performance
The new website speed improved significantly due to decreased page load times and was responsive, providing a superior user experience.
Improved Usability
The intuitive design proposed by our team enhanced the features made and the platform more user-friendly.
Advanced Features
The platform now included robust social networking capabilities and a comprehensive e-commerce system.
Successful Data Migration
Our experts migrated all existing user and artwork data successfully, maintaining data integrity.
Seamless Payments
We integrated payment processing with Stripe and PayPal, ensuring secure and smooth transaction flow.
Security and Data Privacy
No transactional data related to user or payment accounts was saved on the platform leading to increased security. Also, users were given the ability to request and get their profile and profile linked data erased from the platform.

What Makes Us The Buzz of Tech Town

Partnering for Success, Delivering with Excellence

by 270+ customers for 700+ Web and Mobile App Development Projects

    For Project Inquiries

    Start Growing Your Business With Us

    Please fill in the details and our representative will be in touch with you shortly.
    VT Netzwelt Close