Job title

AVP Sales & Marketing

Experience: 10+ years. | Opening(s): 1 | Location: Mohali | Department: Sales and Marketing

Education

UG – B.Tech/BE/BCA/BBA, PG – MCA/M.Tech/MBA

Position Summary

The AVP of Sales and Marketing will spearhead the company’s growth initiatives by adeptly managing and synchronising all revenue-generating and brand-building functions, spanning sales, marketing, and pre-sales activities across international market segments

Key Responsibilities

Unified Sales and Marketing Leadership:

  • Cultivate a collaborative environment between the sales and marketing teams to ensurealignment in strategies and goals.
  • Develop and implement a comprehensive sales and marketing strategy that enhances brand visibility and fuels revenue generation.

Strategic Sales Management:

  • Implement sales strategies to achieve short and long-term sales revenue objectives.
  • Lead and motivate the sales team to achieve optimal performance and achieve revenue Targets.

Marketing Strategy and Implementation:

  • Lead the marketing team to establish and execute effective marketing strategies, ensuring alignment with sales objectives.
  • Enhance brand positioning through effective marketing and PR strategies and maintain clear and impactful communication of the unique value propositions of VT Netzwelt’s offerings.

Lead Generation and Conversion:

  • Design and implement potent lead generation and nurturing strategies, utilising an optimal mix of traditional and digital channels.
  • Supervise the optimization of the lead conversion processes, ensuring a seamless transition from marketing to sales engagements.

Market Analysis and Segmentation:

  • Conduct thorough market analysis to identify opportunities and understand customer needs and preferences.
  • Develop market segmentation and product positioning strategies to target opportunities Effectively.

Data-Driven Decision Making:

  • Leverage data analytics and insights to inform strategies, measure ROI, and optimise future marketing and sales initiatives.

Stakeholder Communication:

  • Ensure coherent brand and product communication with stakeholders through adept management of various communication channels.
  • Drive PR efforts to manage corporate reputation and enhance brand visibility and credibility in the market.

Qualifications

  • Educational Background: Bachelor’s degree in Business, Marketing, IT, or a related field is preferred.
  • Experience: At least ten years in sales, with at least five years in a leadership role, preferably in the IT/software development sector.
  • Technical Proficiency: Basic understanding of software development, mobile and web applications, e-commerce, and related technologies.
  • Global Sales Experience: Proven track record in global B2B sales, especially in the IT domain.

Skills

  • Leadership: Demonstrated ability to lead and motivate a high-performance sales team.
  • Communication: Exceptional communication and negotiation skills.
  • Strategic Thinking: Strong ability to create, implement, and drive effective sales strategies.
  • Customer-focused: A strong aptitude for understanding customer needs and providing solutions.
  • Analytical Skills: Ability to analyze sales data and market trends to formulate informed strategies.

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