Job Title

Conversion Rate Optimisation Specialist

Experience: 0 to 1 yr. | Opening(s): 1 | Location: Mohali | Department: Business


Bachelor’s degree in marketing, business, or a related field. A relevant master’s degree is a plus.


We are looking out for a candidate who will be a key player in optimizing digital assets to elevate conversionrates and align seamlessly with overarching business objectives. The role involves leveraging data-driven insights, engaging in A/B testing, and applying industry best practices to actively contribute to the improvement of user experiences and the generation of meaningful conversions within the dynamic IT services sector.


  • Develop and execute a comprehensive conversion rate optimization (CRO) strategy to increase conversion rates across our website and landing pages.
  • Conduct in-depth analysis of user behavior, website performance, and conversion metrics to identify areas for improvement.
  • Collaborate with cross-functional teams, including marketing, design, development, and content, to implement CRO initiatives and improve user experience.
  • Utilize tools such as Google Analytics, heatmaps, A/B testing platforms, and user feedback to gather insights and generate hypotheses for testing.
  • Plan, implement, and manage A/B and multivariate tests to optimize various elements of the website,including layout, messaging, forms, calls-to-action, and pricing.
  • Analyze test results and user data to draw actionable insights and make data-driven recommendations to enhance conversion rates.
  • Identify and troubleshoot barriers to conversion, such as usability issues, technical glitches, or friction points in the customer journey.
  • Stay updated with industry trends, best practices, and emerging technologies related to CRO, and incorporate them into our optimization strategies.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate progress and insights to stakeholders.
  • Collaborate with the marketing team to align CRO initiatives with overall marketing goals and campaigns.


  • Bachelor’s degree in marketing, business, or a related field. A relevant master’s degree is a plus.
  • Proven experience in conversion rate optimization, A/B testing, and website optimization.
  • Strong analytical skills with the ability to interpret complex data and draw actionable insights.
  • Proficiency in using web analytics tools such as Google Analytics or similar platforms.
  • Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and heat mapping tools (e.g, Hotjar, CrazyEg).
  • Knowledge of UX/UI principles and best practices in web design and user experience.
  • Ability to think creatively, generate hypotheses, and conduct experiments to validate ideas.
  • Excellent communication skills with the ability to articulate complex concepts to non-technical stakeholders.
  • Detail-oriented mindset with a passion for delivering exceptional user experiences.
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

Preferred Skills:

  • Eagerness to obtain certifications in CRO or related fields, with a focus on IT service optimization.
  • Interest in web development technologies relevant to IT services.
  • Exposure to conversion optimization on various IT platforms (e.g., B2B, SaaS).
  • Basic understanding of SEO principles tailored to the IT services sector.

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